Skip Ribbon Commands Skip to main content

Latest News And Offers

The Aussie pet obsession creates a new breed of pet ownership

Frontline Plus research finds Australians go to great lengths to pamper their pets, but many aren't getting the basics of pet care right

Sydney Australia – 24 August 2014: New research released today shows that a furkids' phenomenon is on the rise as Australians prove that they are pet obsessed, with almost half
(48 per cent) of Aussies admitting to treating them like their child. The research from Frontline Plus highlights that Australians' devotion to their pets is remarkable, to the point where owners are buying their furry friends Christmas gifts, letting them sit at the dinner table and even keeping up their oral hygiene by brushing their teeth.

With 63% of Australian households home to pets (one of the highest rates of pet ownership in the world1), they are intrinsically woven into the social fabric of our lives, and it is more evident than ever that pets share and shape our lives. As such, in our digitally connected society, more than one in three pets feature on social media, and 395,000 Australian pets star in their own social media profile.  According to the research, one in five owners consider using specialist treatments for their pets such as massage, dietician or naturopathy, and a third of owners admit to speaking to their doted on darlings in baby talk. As an integral member of the family, it is not surprising that 679,000 owners would include their pet as a beneficiary of their will, and 693,000 owners have booked their pet a flight so they can join the family on holiday.

However, further Frontline Plus research also reveals that although Aussie pet owners spoil their cats and dogs, many aren't getting the basics of pet care right such and tick and flea prevention.  Dog trainer and behaviour specialist, and Frontline Plus spokesperson, Amy Smith says, "I see owners getting obsessive about their 'furkids' every day. I've seen matching outfits, and dedicated Instagram and Facebook profiles, not to mention prams and handbags.

"But it's important to remember that our pets are part of the family and we must be responsible for their wellbeing. It's our responsibility to know what we need to do and make sure it gets done when it comes to the basics of pet healthcare," says Smith.Frontline Plus research has found that only 48 per cent of dog owners treat their pets regularly enough to prevent a flea infestation on their pet or in their home. More worryingly, 82 per cent of dog owners who live in paralysis tick zones are not treating correctly to protect their dogs from the deadly paralysis tick, which is found along the coast in New South Wales, Queensland and in some parts of Victoria.

"The problem is that many owners just aren't aware that they live in tick zones, but we know that paralysis ticks are deadly to dogs and cats. Sadly, a third of dog owners who live in a tick zone have had their dog, or a dog owned by someone they know, die from a paralysis tick," says Smith.

Frontline Plus is the leading brand for protecting cats and dogs against fleas when applied monthly and it is effective at preventing paralysis ticks on dogs when applied fortnightly. Dog owners who live near the coast in New South Wales, Queensland and some parts of Victoria need to treat every two weeks to effectively protect against paralysis ticks. Cat owners in these areas should use Frontline Spray every 3 weeks to protect against paralysis ticks. Pet owners not living in paralysis tick zones should treat monthly to manage fleas and other types of ticks. If in doubt, check with your veterinarian.

"Protecting your beloved pet from fleas and ticks is vital for its health and happiness. Once you've got the basics of caring for your pet sorted, then by all means, pamper them as much as you like!" concludes Smith.For more information on how to protect your dog or cat from ticks and fleas please visit www.frontlineplus.com.au. Download the PET CHECK App to keep track of all your pet's important information, reminders and vet appointments.

For images, interviews and more information, please contact:

Frances Wills
Zing Australia
02 8303 6464
frances@zing.net.au

 Kristoff Clark
Zing Australia
02 8303 6464
kristoff@zing.net.au

About the research

Pet Obsession
The research was conducted by respected marketing research house, Galaxy Research via an online survey of 1,005 pet owners aged 18-64 years to determine how obsessed Australians are with their pets. The sample was drawn in proportion to the population by age and gender within state from an online panel of over 300,000 Australians.  The data has been weighted to the latest ABS population estimates.

Tick and Flea Treatment
Merial, the maker of Frontline Plus, commissioned market research through IPSOS ASI to determine how cat and dog owners are treating their pets and if they are doing it correctly. The research was conducted in February 2014 among 746 Australians aged 25-70 years who own a dog or cat, which they have treated for fleas or ticks in the past 12 months.

About Merial
Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 6,000 people and operates in more than 150 countries worldwide. Its 2013 sales were $2 billion. For more information, please visit www.merial.com.  

Merial is a Sanofi company. 

1 Animal Health Alliance's Pet Ownership in Australia research (see http://petsinaustralia.com.au/)

 

FRONTLINE PLUS® a Most Trusted Brands winner

The results are in and FRONTLINE PLUS has been voted the winner in the Readers Digest Most Trusted Brands survey for 2014 in the Pet Care (excluding food) category. For a brand to have genuine and continuous appeal to consumers it must hold their trust. 2014 is the third year in a row for FRONTLINE PLUS winning this prestigious award.


Pet Care Winner Ad RD

Introducing PET CHECKTM : An App to manage your pet’s health

With the FREE FRONTLINE PLUS® Pet Check App you can keep track of all of your pet’s important information, treatments, reminders and vet appointments. The innovative App launched by FRONTLINE PLUS® also helps pet owners to locate the nearest vet practice or pet retailer.

Features at your fingertips:


  • - Reminders straight to your phone: Parasite control, vaccinations and upcoming vet appointments
  • - Personalized pet profiles: Store important microchip, weight and birthday information
  • - Find and Shop: Find a local vet or retailer

Download the FREE FRONTLINE PLUS® Pet Check App.

FRONTLINE PLUS® launches new look website

Check out our completely redesigned FRONTLINE PLUS® website that makes taking care of your pets a little bit easier.

From helping you to choose the right parasite control product for your pet to finding out how to apply it in the correct way, the new site includes an easy to use product selector & FRONTLINE SPRAY® dosage calculator, instructional how-to videos, and access to free SMS or email reminders.

We also have practical advice for dealing with fleas, ticks and worms, as well as useful tips for caring for a new puppy or kitten.

Visit the new website www.frontlineplus.com.au

Merial Australia raises $50,000 for Guide Dogs Australia*

With the help of FRONTLINE PLUS® and HEARTGARD30® PLUS users across the country, Merial Australia recently donated $50,000 to Guide Dogs Australia*. The donation will help support breeding and training programs for Guide Dogs – giving people with vision impairment independence and companionship.

Each year Merial supports Guide Dogs Australia* by supplying FRONTLINE PLUS® and HEARTGARD30® PLUS products, and are proud to be able to give this extra support.


Guide Dogs NSW and Merial Australia staff